A live-chat campaign shows a proactive message in your website widget, automatically, when a visitor meets your conditions. For example: "Need help choosing?" after 15 seconds on your Pricing page.

## Create the campaign

1. Go to **Campaigns → Live chat → New campaign**.
2. **Title**: an internal name (the visitor doesn't see it).
3. **Message**: the text shown to the visitor.
4. **Inbox**: choose the relevant **Website** inbox (only widget inboxes appear).
5. **Sent by**: a specific agent of that inbox, or the bot.
6. **URL**: the address of the page that triggers the campaign (must start with http/https).
7. **Time on page**: the number of seconds before it shows (10 by default).
8. Options: **Enabled**, and **Trigger only during business hours**.
9. Save.

## Good to know

- The campaign **re-triggers** for every visitor who meets the conditions (an "ongoing" campaign).
- You can edit or delete it at any time.
- Pair it with an **AI agent** connected to the inbox: the engaged visitor can get an instant answer.