Campaigns let you reach out to your customers proactively instead of waiting for them to message you. Madyis Hub offers three types of campaigns.

## The 3 types

1. **Live-chat campaign (ongoing)** — a proactive message that appears on its own in your website widget when a visitor meets certain conditions (page visited, time spent). Great for engaging a visitor at the right moment.
2. **WhatsApp campaign (one-off)** — a bulk send of an approved WhatsApp template to every contact carrying a label. Perfect for re-engaging leads, confirming appointments or waking up dormant customers.
3. **SMS campaign (one-off)** — a bulk SMS send to an audience, in one go.

## Where to create them

The **Campaigns** menu in the sidebar (admins only), then the matching tab: **Live chat**, **WhatsApp** or **SMS**.

> **Good to know:** "ongoing" (live-chat) campaigns re-trigger for every visitor who meets the conditions. WhatsApp and SMS campaigns are "one-off": a single send, scheduled for a date.