> 📍 **Where to find it:** Reach your customers → Flows → New → "Fast follow-up (speed-to-lead)" template

Fast follow-up (speed-to-lead) means getting back to a new lead within a minute: an immediate SMS as soon as a conversation starts, then a follow-up the next day if the lead hasn't replied. It's the reflex that wins the most sales.

## How it works

The "Fast follow-up" template creates a Flow triggered by "New conversation": it sends an acknowledgement SMS right away, waits one day, then sends a follow-up — and the follow-up cancels itself automatically if the lead replies in the meantime ("stop if the contact replies"). Each SMS goes through the anti-ban consent check. Madyis Hub also keeps a legacy speed-to-lead sequences engine, but the Flow template is the recommended way to set this up today.

## Step by step

1. Connect an SMS number (Inboxes → Add a channel → SMS).
2. Open Reach your customers → Flows → "New".
3. Choose the "Fast follow-up (speed-to-lead)" template.
4. Adapt the text of the immediate SMS and the follow-up (use {{contact.name}}).
5. Adjust the wait time before the follow-up if needed.
6. Publish the Flow by checking the consent attestation.

## Good to know

- Keep "Stop if the contact replies" enabled so you don't follow up with a lead who has already come back to you.
- For a follow-up that includes a human call, add an "Automatic call" step after the SMS.
- SMS follow-up requires consent: when publishing, attest that your leads have agreed to be contacted.