Connect WhatsApp via Twilio

Michael

Michael

Last updated on Jun 13, 2026

You can receive and reply to your WhatsApp messages directly inside Madyis Hub using Twilio. It takes about 10 minutes. Follow the steps in order.

⚠️ The most important point: unlike some other channels, connecting WhatsApp through Twilio is not fully automatic. You must paste a URL (the "webhook") into Twilio, otherwise incoming messages will never reach Madyis Hub. That is step 3 below, and it is the #1 reason messages "don't show up".

Before you start

  • A Twilio account with WhatsApp enabled (an approved WhatsApp number, or the "Sandbox" for testing).
  • Your Twilio credentials: Account SID and Auth Token, shown on the Twilio Console home page.

Step 1 — Create the inbox in Madyis Hub

  1. Go to Inboxes & channels → Add channel → WhatsApp, then choose Twilio.
  2. Fill in:
    • the inbox name (e.g. "WhatsApp Support");
    • your WhatsApp number in international format (e.g. +15551234567, no spaces);
    • your Account SID and Auth Token.
  3. Click Create channel.

Step 2 — Copy the callback URL

Right after creation, Madyis Hub shows a callback URL. You can also find it anytime in the inbox Configuration tab. It looks like:

https://madyishub.io/twilio/callback

Copy it. This is what tells Twilio where to deliver the messages your customers send you.

Step 3 — Paste the URL into Twilio (the step not to skip)

In the Twilio Console, open your WhatsApp sender configuration: Messaging → Senders → WhatsApp senders → your number. Find the "Messaging Endpoint Configuration" section and fill in:

  • Webhook URL for incoming messages: paste the callback URL from step 2.
  • Webhook method for incoming messages: HTTP Post.
  • Status callback URL (optional): https://madyishub.io/twilio/delivery_status — to receive delivery receipts (sent / read).
  • Messaging service: leave empty if you don't use one.

Click Save.

The "Profile about" field Twilio may ask for is simply the short description of your WhatsApp profile (cosmetic, free text, ~139 characters). For example: "Support — bookings and questions". It has no impact on message delivery.

Step 4 — Test

From a phone, send a WhatsApp message to your number. Within a few seconds it should appear as a new conversation in the inbox you just created.

Special case: the Twilio Sandbox

The Sandbox lets you test before you have an approved WhatsApp number:

  • From your phone, join the Sandbox first: send join <your-code> to the Sandbox number shown by Twilio.
  • Put the callback URL in the Sandbox settings, field "When a message comes in".
  • In Madyis Hub, the inbox number must be the Sandbox number (often +14155238886), not your real number.

Still not working?

  • Make sure the callback URL is exact and set to HTTP Post.
  • Make sure the inbox number matches your Twilio number exactly (international +… format, no spaces).
  • If you use a Twilio Messaging Service: put the callback URL in that service instead (Integration → Incoming Messages tab), then enter its Messaging Service SID when creating the inbox.
  • Stuck on a step? Ask the assistant in the bottom-right corner of your dashboard.