What is Madyis Hub? The two engines on a foundation of contacts

Michael

Michael

Last updated on Jun 26, 2026

πŸ“ Where to find it: Left-hand menu (overview of the sections)

Madyis Hub is the control tower for your small business: a single tool to talk to your customers and to go out and reach them. It is built around two engines sitting on a shared foundation of contacts.

How it works

The INBOUND engine ("Reply to customers") brings together all your messages β€” website, WhatsApp, email, Instagram… β€” in a single inbox, and your AI agents can answer them automatically. The OUTBOUND engine ("Reach your customers") is for following up and contacting: Flows, Campaigns, Social media. Between the two, the "Pipeline & contacts" foundation keeps all your customer records: incoming conversations land there, and you choose which ones move on to follow-up. Each menu tab has a single purpose.

Step by step

  1. Open the left-hand menu: spot the four main sections.
  2. "Reply to customers" = you receive and answer (Inbox, Conversations, AI agents).
  3. "Pipeline & contacts" = your address book and lead tracking.
  4. "Reach your customers" = you go out to them (Flows, Campaigns, Social media).
  5. "Channels & configuration" + "Analytics" = the plumbing and the numbers.

Good to know

  • Two verbs to remember: Reply and Reach. Everything else serves those two.
  • You don't have to turn everything on day one: start with one channel and one AI agent.