WhatsApp campaign: re-engage your leads by label

The WhatsApp campaign lets you send an approved WhatsApp template to every contact carrying a label, in one go. It's the ideal tool to re-engage leads, confirm appointments or wake up dormant customers.

Before you start

• You must have a WhatsApp inbox connected.
• You must have at least one message template approved by Meta for that number.
• The contacts you want to reach must share a common label (applied from their profile or in bulk).

Create the campaign

1. Go to Campaigns → WhatsApp → New campaign.
2. Title: an internal name.
3. Inbox: your WhatsApp inbox.
4. Template: choose an approved template (the displayed name includes its language).
5. Fill in the template parameters: the header (image/media if the template has one), the body variables and the buttons.
6. Audience: select one or more labels.
7. Schedule: choose the send date and time.
8. Create the campaign.

⚠️ Pitfalls to avoid

• The audience = ALL account contacts carrying the label, not an inbox. Double-check your label before sending.
• If your template has an image/media header, you MUST provide that image. Otherwise WhatsApp rejects every send with error 132012 — and the campaign goes out "empty" (0 messages sent, with no obvious alert). The form now blocks sending until the image is filled.
• The body variable that personalizes the message is {{contact.name}} (the contact's first name is inserted automatically).
• Sending a campaign does NOT create a conversation in your inbox. If the contact replies, a conversation then opens normally.

Good to know: once launched, a one-off campaign can no longer be edited. Check the template, the image and the label before scheduling.