Conditions and If/Else branches in a Flow

📍 Where to find it: Reach your customers → Flows → (open a Flow) → "+" → Condition

A condition splits the journey into two paths based on the contact: those who match go down the "yes" branch, the others down the "else" branch. You can test a contact attribute, or check whether they are in a specific folder.

How it works

Madyis Hub reads the contact's attributes (lead stage, city, country, company, email, phone, name) and applies your filters. All conditions must be true to follow the "yes" branch. A missing attribute makes the condition fail cleanly ("else" branch), never an error. The "In the folder" condition checks the contact's membership in one or more contact folders.

Step by step

1. In the editor, add a "Condition (If/Else)" or "In the folder" step via the "+".
2. For an attribute condition: choose the column (e.g. lead stage), the operator (equals, contains, is not empty…) and the value.
3. Add several filters if you want to combine criteria (all must be true).
4. For "In the folder", tick the folder(s) concerned.
5. Below the node, build the "yes" branch and the "else" branch, each with their own steps.

Good to know

• The "is not empty" and "is empty" operators do not require a value.
• Deleting a condition removes its entire subtree (both branches): a confirmation is shown.
• Typical example: If stage = "Qualified" → email + VIP label, Else → "to follow up" label.